-
Website
http://www.captainsquartersblog.com/mt/ -
Original page
http://www.captainsquartersblog.com/mt/archives/016003.php -
Subscribe
All Comments -
Community
-
Top Commenters
-
Math_Mage
351 comments · 15 points
-
Squid_Shark
742 comments · 67 points
-
unclesmrgol
1300 comments · 281 points
-
DayTrader
298 comments · 54 points
-
BurfordHolly
1038 comments · 1 points
-
-
Popular Threads
At the same time, the creatives are willing to take a lower initial payment in return for the possibility of greater future returns if the product is successful.
Thus, there is nothing nefarious about residuals. They are a recognition that some creative products have more success than others.
The real problem comes when a studio or other licensee wants to use the product(s) of artist A to promote the product of artist B, or simply to promote the studio itself. It is easier to look at the example of record companies, although the principle is the same in film/TV media.
Imagine, for example, that Capitol Records wants to promote a new artist by inducing major record stores to put this artist's records in a prominent position in the store, or put up display windows for the new artist on the outside of the store. The record company could pay cash to the store as a promotional fee. More convenient for the record company, however, would be to provide free CDs from their most popular catalog artists, such as The Beatles or The Beach Boys, to the record store. This way, the record store gets one hundred percent profit on each Beatles or Beach Boys CD it sells, so it acts as a subsidy to the record store. From the artist's perspective (that is, The Beatles or The Beach Boys), this provision of "promotional" CDs to the record store (a) does not benefit those artists at all -- they have no reason to care if the new artist's product sells or not, and (b) generates zero royalties, because this free product is accounted to them as "promotional." (I litigated a lengthy case involving these precise issues a number of years ago.)
Moving to the present context: In the same way. NBC and others want to stream their programming on the web as "promotional" in order to reap side benefits that they believe will accrue to them, perhaps web advertising, perhaps something else not yet invented. They essentially want to "buy" their online audience without paying anything more to the creatives. Admittedly, the value of what is being bought cannot easily be measured at this point in time, and it might be that it is a terrible investment. But the writers and other creatives believe that the online uses must have some kind of value, and the argument is about how to put some kind of valuation on the use.
There is also uncertainty about downloadable film/TV product that uses high-speed broadband as a substitute for physical possession of a DVD or other media. It is foreseeable that this kind of electronic delivery will become more prevalent in the next 5+ years. The writers and other creatives want to at least hold their ground, if not improve it, with this kind of delivery in comparison to the current formulae for VHS and DVD home video formats.
VG
I don't think the writer's are asking for your sympathy. They're asking you to see their side of the story, which it seems you do.
Because there is a lot of money in this industry, does that mean writers don't have the right to try and receive a fair compensation of that money? I really don't understand how the amount of money in the industry would impact whether or not you think the writers are getting their fair share. Because there's a lot of money in the industry, should writer's settle for less than they think they deserve?
Any professional has a right to ensure they are getting paid fairly for their work. This is what this strike is about. And all this ambivelance and "i could care less about this" is more about anti-Hollywood stentiment that many on the right have than about the actual issues of the strike.
The point I want to emphasize is that residuals are very important to a writer: if you're not on staff at a long-running, successful show, then residuals are all you may have between sales. They might be your sole income for a year or more while you try to make another sale or get hired on another staff. WGA made a big mistake regarding residuals and electronic rights twenty years ago; now their descendants are trying to rectify that mistake and make sure it doesn't happen again.
The ones acting in bad faith here are the studios (and the corporations that own them). They welshed on the deal they made in 1985 (to make the cut in video residuals temporary), and now they want to pay almost nothing for new media, which they are on record saying they will themselves make billions from. (There's a clip of Sumner Redstone on one of the financial shows gloating over how much they'll make from the Internet.) Given that writers depend on royalties, I don't call AMPTP's offers a good faith attempt to split the pie at all.
Like I wrote, I'm not a knee-jerk supporter of unions by any means, but even a union can be right. In this case, WGA is much more right than AMPTP or their corporate masters.
Bypass the old distribution networks. It seems to work for Amazon.
Heck, I'll even give you another couple of hints: R rated movies don't do especially well at the box office. It's not a good business model to ensure that part of your customer base cannot buy your product. Think family entertainment.
Next hint: How many times have you seen the comments on this blog bemoaning the lack of patriotic films showing the US military in a more realistic and virtuous light. Do you suppose there might be a market for something that does not trash or insult our country, males, religion, and every accent and location between the coasts?
I missed the memo about nobody else being allowed to make a movie or a TV series. We've got money to spend. We've got cable and DVD players.
It *can* seem reasonable, but you're forgetting that an actor is compensated for every episode in which he appears (anywhere from 22-25 episodes for a regular, 8-12 or more for a recurring character), whereas a writer is only compensated for the episodes he has formal writing credit on (as noted by Shawna, an individual writer often gets no more than 2-3 scripts a season, if that). The money still doesn't favour the writers.
Like Super Chicken always told Fred, "You knew the job was dangerous when you took it"
How hard would it be to write an episode of any one of the CSI shows (particularly the one set in Miami). Come up with how the body was found, how the victim was killed, and what telling piece of DNA evidence the investigator finds looking through a car with an electron microscope and processes in 30 seconds. Throw in a few stage directions to tell David Carusso when to tilt his head and put on his sunglasses and you've got a show.
Yes, tv writing is creative (though the evidence is often microscopic) but to compare filling in the blanks on a template with creating an original novel is a bit of stretch.
It seems as if the entire culture out there is completely out of touch with the world. On the one hand, they churn out product that most people do not like. They churn it out because they feel it is their divine calling to question values, shock, and show us our own stupidity--all in a shallow and stereotyped way. And now we are supposed to care about this industry and potential troubles it has. This can only happen in a Hollywood script, where people act a certain way because the writer or producer wants it to happen--'okay, so then we strike, and the nation rallies to our cause because we're, like, oppressed people everywhere. And then the producers will see the errors of their ways and become the kindhearted people they really want to be deep inside. And cut to the final kiss'.
I've said this before on this site. A parallel Hollywood needs to grow, and what better time to start it? There needs to be a media and mass culture produced that reflect the way people feel, and has some care for truth and accuracy, and whose writers' create with real feeling and an eye towards quality. I see sparks of this in the blogosphere, I see no reason why it can't grow into a larger industry in another part of the country. The technology is becoming increasing decentralized--that is, what were the chances of a blog and forum like this popping up in a major newspaper in the 1970s. It was impossible.
The creative writers need to be a little more creative.
Given the "share-the-wealth" mentality, please advise what amounts they paid to the carpenters, architects, contractors for their own housing-? What do they propose to pay to the workers, who assembled their cars, the designers, the mechanics for their automobiles-? We have seen the value of Mercedes Gullwings, Dusenbergs, and others reach atsronomical proportions in the Barrett-Jackson auctions, yet there is no word of residuals for the people who brought it into being-?
Therea are risks of developing new ideas in medicine. Yet, the companies who fund the risk are given only a limited and finite period of protection and then their efforts can be taken without payment by anyone.
Why is the crafting of words so important that the marketplace must be suspended-? Why do medicines , houses, cars, and many other important innovations get only a limited period of reward in comparison-?
Creating new beneficiaries of success while insulating them from the risks creates a marketplace that has never been successful. It can only work, even for a limited period, when there is an enclosed environment with limited and restricted entry. However that does not produce innovation or efficiency...
The Marketplace works.
I have one clarification and one other point to make, based on some of the other comments here.
First off, the 4 cents which has been bandied about is actually the amount based on a percentage. It is not a flat 4 cents. The actual amount of DVD residuals is .03%. It has always been a percentage, so, writers residuals decrease with prices.
The reason I think this strike is more signficant than say, a railroad strike, is that it isn't just about labor. This is about intellectual property. As a supporter of free markets, I completely understand and am largely sympathetic to the argument that writers should be paid what they can get. The entertainment industry is really like no other industry in the U.S. -- the unions exist because it is one of the few businesses that people will do whatever it takes to try to break into -- people move to Los Angeles or New York with the dream of being an actor, a writer or a director. If there was no union, the economics would push downward -- there are so many aspirants trying to get in, they would take far less than the minimums to get a chance at writing at all. Already there are grave concerns about "scabs" in the industry -- there are so many writers who are not in the guild who would risk future earnings for the ability to write something today.
And as for getting another job...would you tell someone who wanted to become a world-class watchmaker to get another job? Would you tell a person writing a novel to get a real job? Writing is not easy. I work my 40 hour 'day job' and then go home and spend another 4 hours a night writing. I would hope that even bloggers would know that writing is one of those skills (and yes, it's a skill) that is easier said than done.
Again, I thank everyone for the insightful debate.
It should be said that this is probably the beginning of a major shift in how scripted entertainment is created and distributed. I'm not saying we should hold on to the old ways of doing things. In fact, if anyone wants to offer up some venture capital on a couple of scripted series ideas I have, I'd be happy to discuss a new online content creation and distribution model. No takers? *sigh* Then I guess I'll have to wait this thing out and hope the studios are still buying tv pilots...
It's sad to see the "traditional" means of programming go the way of the dinosaur. It's also exciting to realize all of the new opportunities that are out there. Personally, I'm trying to take advantage of the new opportunities (I am actually producing my own web series right now) without the need of the union. But if I want a large audience to see my work TODAY...it's the studio / union system or nothing. Sad truth.
H/T to Belmont Club for linking to Marc Anderssen's post on the future of the Entertainment Industry
Thank you for writing such a thoughtful and interesting post. It was my pleasure to put it on its own. I think the WG should have had you writing for Newsweek ...
And my thoughts at this is what is really so bad about this?
I am not convinced this is a bad thing, and I am actually kind of troubled by the idea that the unions are there to keep the competition out of the industry.
I do think there is a good arguement for how the industry should handle payment for work with regard to the internet, but the internet has thrown a lot of rings into the whole entertainment circus-the record industry still hasn't figured out how to deal with the internet market.
But I admit in general I still don't care. This strike will affect me very little-I watch very little TV and very few movies unlike strikes in other areas. So I guess there are issues to be worked out, but it isn't something I am convinced should be all that important to me.
I rarely watch anything on tv. There are a couple of series that I find entertaining on network tv, but that's it. I don't go to the movies because I absolutely despise the political messages and I don't want to use my hard earned money to line anyone's pocket, especially anyone who is so anti-America.
This is a supply and demand situation. I don't demand anything from the writers or Hollywood and the bountiful supply of writers is trying to take a piece of the non-existent or low demand "pie". If we were talking about the price of gasoline being driven down by lack of demand, no one would give a damn. I don't really care about this either.
When I see some quality products coming out of Hollywood, then I might listen. But what comes out these days is crap, plain and simple. I'll watch reruns of shows from long ago.
I would like you to pose a question. Why should television writers get residuals and not television ad copywriters?
Television shows are run off ad revenue. That's basically how everyone involved including the writers get paid. And it's certainly what drives the residual payments television writers get. Yet the advertising copywriters that create the ads that create all this money don't get residuals for the "intellectual property" they've produced. A wildly creative and popular ad for Coca-Cola can run thousands of times across network and cable pumping money into the coffers of the studio, SAG, WGA, etc. and what does the writer that wrote this creative, entertaining item get? They get exactly the salary or project fee their employer at the ad agency paid them for doing their job and writing the ad.
You say "If there was no union, the economics would push downward" but advertising copywriters are not unionized and they still get paid very reasonable wages. If, as you claim, you are a supporter of free markets then wouldn't it make sense that if a writer possessed skills that studios couldn't find anywhere else then that writer would be in demand and be compensated accordingly? So, once again, why should television writers be different?
Film and TV screenwriters, by contrast, are developing wholly original stories that retain their value regardless of which studio buys them or (if appropriately matched to genre) which show they're written for; they are also the principal product being marketed in themselves, as opposed to simply a promotion for some other product -- a network lives or dies by how well its shows succeed. They are also almost always the product of far more work on behalf of far fewer people -- entire teams work for a few months on a series of commercials; one person can work for over a year on a film screenplay. And their rerun value to the network is far greater than a particular commercial rerun's value is to an advertiser.
My sister works in advertising and my mother-in-law is a professional actress, so I have some familiarity with these industries.
Not that a contract is much of a guarantee -
http://64.233.169.104/search?q=cache:rGVZmMLxcT...
... "James Garner, who played a detective in the TV show ' The Rockford Files ', agreed to be paid through residuals instead of by episode. He signed a contract to do a set amount of shows. He was paid a pittance during the shows run. When the time came for the residuals to come in, creative bookkeeping kept Garner from collecting a cent, yet, The Rockford Files are still showing re-runs and making money for the studios. "
One guy who designed the cars for the Spielberg hit movie "Minority Report" explained to me that the production owns the rights to all of his work product, even rough sketches. His rights to the product terminate when he signs his deal memo. If you've seen the movie, you know the concept designers contributed as much to that story as the writing. It's a truism in the film industry that editors have the last rewrite. Should editors be clamoring for a slice of this expanding pie? I read lots of good blogs, like this one. CQ deserves a share of the wealth! Fair's fair!
Why aren't individual studios (or projects, for that mater) making individual contracts with individual writers?
Why are there only two sides to this?
Okay, that was two.
Also, if you are looking for movies with more conservative themes, try Pixar. Even the "Ratatooli" movie about a Rat and French food has conservative themes.
My company makes a product that our clients use multiple times. It is custom designed and fabricated in each instance, but we get paid once, at the intial purchase. After that the buyer can use it once or a thousand times. My company doesn't get paid any more on that item.
The producers or investors are the ones speculating on success/failure of the project. The writers/lighting guys/set builders/caterers/costumers/camerapersons/grips/gaffers/best boys/etc. all get paid at the time of production. It just seems like it is work for contract.
That said, if the producers/investors want to give some of the revenue tails away, it is certainly up to them. But I really don't care too much for either side.
Here's an interesting story about the concentration of wealth among a handful of people associated with making a movie -- the actors, producers and the director ... but generally not the writer. There is a select group that gets a piece of the gross profits for a film and it rarely (if ever) includes the people most responsible for the foundation of a movie which is the story.
Look at the crap that Hollywood usually puts out and ask yourself why it has to be this way. Tom Cruise gets 20 million because the public knows his name ... he's a marketable product whose value is based on name recognition, good looks, and, on occasion, average acting ability (he was decent in parts of The Firm). I love watching great actors and it's great that some of them can win the lottery and make millions but the actors are there to help tell a story and without a writer you haven't got a story to tell!
Maybe the so-called studio system was unfair to the creative people but at least the studios looked down on actors and writers a little more equally. And some classic movies (Casablanca) came out of that system. Now, image is what's oh so important.
I remember watching Steven Speilberg at a televised awards show maybe 10 years ago talking about the importance of returning to the written word and how Hollywood has to revere the writer. Apparently, no one was listening. Today the star, director and producers get the best deal while they hire someone on the cheap to do the writing for the umpteenth sequel to a movie based on a popular video game.
Sad.
The producers are balking now because the directors and actors contracts are up for negotiation soon. And I can guarantee that the other 2 Unions will not hesitate to go on strike, as well, if they don't get some concessions met. The main issue is internet. We deserve a miniscule piece of that pie. You can watch almost any show on the internet now, and we get zippo. That is not fair.
Not me so much.
I watch very little TV and see very few movies. Most of the shows I watch are on BBC America-and it isn't that much.
I think some of the original shows on Sci-Fi might be missed, but not enough to make me feel overly bored or missing anything major.
Most TV is junk-I don't think there is a single show on network TV I watch. Maybe if TV started writing stuff that was good again, I might get suckered back in, but honestly right now I would much rather read a book.
I was really tempted to go over and ask if I could get a writer's job -- I'm sure it pays better than what I do now....
My point: I have better places to put my money than into the pockets of people who drive nicer cars than I do. I don't own the software I write for my boss -- and they shouldn't own the stuff they write for theirs.
Personally I understand their desires, but for me it is a non issue.
It has been years since I have watched TV and the only movies I watch are mostly classics which are out of the royalty stream in any event.
I know writers have to pitch what the studios want to buy, but still till something is done to improve the trash quality of most programing I say a pox on all your houses.
There is only one area of the labor force where the entire intent of the Labor Relations Acts has become completely perverted, totally beyond the original intent of all North American Labor legislation. This, of course, is in the area of entertainment, where many of the so-called “union members” are wealthy, if not outright millionaires! This includes people in professional sports, radio and TV, and the film industry. In a ghastly parody of real collective bargaining, many “unionized” members in the entertainment field sit with their personal lawyers and negotiate personal compensation packages with their employers, which are then rubber stamped by their “union”. To pretend that this is, in any way, collective bargaining is a grotesque farce! Even the miserable “New Deal” political hack, Representative Wagner, who fronted the National Labor Relations Act for Roosevelt, would be shocked and scandalized by this bizarre turn of events! My God, even Bill O’Rielly is a union member (of course, he has no choice in the matter). Anyone who has any sympathy for so-called “unionized” workers in the entertainment industry are fools of the first rank! No doubt they all welcomed the opportunity to go out and walk the picket line for a year in support of all the millionaire players in the NHL!
My own opinion takes a completely different tack, as it were. ;-}
My opinion is based on the concept of creative rights. If I write a book, and copyright the work, and market and sell the story in print form, then I own the copyrights to that piece until the copyright laws expire those rights, or until I sell those rights to others, or sell components of those rights such as screen rights or international magazine rights, etc.
However, in the case of writers-for-hire, the entire concept is altered. If I have a storyline that I want fleshed out into a full script for TV or movie production, then I hire writers to flesh out the storyline. However, the original concept is copyrighted to me, or to the production entity that owns those rights. For these screen writers to expect residuals on an idea/concept/storyline/creation that was not originally their creation is, to me, simply wrong.
Let's use, just for the sake of comparison, Post-It Notes. The corporation which created and produced the completely, smashingly successful product line known as Post-It Notes owns the rights to the invention of the special glue which makes the notes so highly functional and useful for both private consumer and business needs. It has likely generated hundreds of millions in profits by now for the company, 3M. Same scenario with other inventions created for or sold to other companies.
But the special glue was an invention and creation of one of the 3M R&D employees, and proved to be a highly successful new product line. Yet as 3M's employee, all rights related to products developed for 3M belong to 3M, with no "residuals" paid to the employee(s) involved in their development. I'm not familiar with patent laws, but until whatever time those patents expire, 3M owns all rights. The employee had been hired to do the work involving product development, and had agreed to the wages and benefits 3M was paying for the work. That was all the compensation to which that employee was entitled.
The same thing with pharmaceuticals. Once a new drug or other medication is developed by a pharmaceutical company, that company has exclusive rights to the production and distribution of that drug until the patent expires, at which point other pharmaceutical companies can step in and start manufacturing generic forms of the drug.
Back to creative rights: there are songs which are now being used freely without paying royalties to the original songwriters. Do you think the opening instrumental theme from "2001: A Space Odyssey" was written and created for that movie? No. The producers chose a classical piece on which the creative copyrights had expired eons ago: Johann Strauss II's most famous waltz, On The Beautiful Blue Danube. No residuals nor royalties were paid to any descendant of Johann Strauss, for sure. For that matter, The orchestra used to interpret and produce Strauss' incredibly moving music didn't receive residuals, either.
Do you see where this is going? At what point do rights to creative writing kick in when the actual storyline concept was someone else's, who sold those rights to a production company which now hires writers to flesh out the storyline into production scripts? In the case of writing for comedians such as Jay Leno, the scenario alters slightly in that the jokes must be original. But just like 3M which hires people for specific wages to develop new product lines, the comedians and/or production companies hire people to develop new joke lines, and they're compensated with wages accordingly.
Having worked in the TV entertainment industry, I have a real hard time with script writers getting more credit than is due, as do I have a problem with janitors receiving Oscars.
My favorite example given to a former employee under my supervision:
Look at a movie or TV production's credits. Everyone is named from producer to director to actors and actresses to gaffers to craft servers, on and on. That's akin to my receiving my monthly bank statement with pages attached listing all of the bank employees who had anything at all to do with the servicing and maintainance of my bank account, including the bank president, the tellers, the auditors, the accountants, the janitors, on and on.
Somewhere along the way common sense and reason were pitched into the ashheap of by-gone Hollywood eras, leaving a bunch of spoiled rotten, greedy, bickering people who, if they don't like the work or don't like the wages paid for the work, ought to get the heck out of the way and let others who not only would appreciate the work but desperately need it as well, take their places.
Just my two cents world. :-/
That being said, it does seem that there is a very possibility this strike could blow up in the writers' faces. The aim may be worthy but the tactic could saw them off at the knees. More than once have I seen unionized workers essentially vote themselves out of a job. If the last strike resulted in the "reality" television shows, this strike may reduce programming to watching the stars playing poker or video games.
A very good article.
I have been surprised at the lack of perspective of the commentary on the normal media and most of the Blogworld.. If part of the normal compensation was a residual element then it seems reasonable that tghe residual should be carried over to new methods selling the product.
Whether the writers and directors and everyone else is getting more or less is interesting and useful for debate, is three-hundredths of a percent really fair?
AVERAGE and MEAN mean the same thing! I think you mean MEDIAN!
- Chris Matthews, MSNBC (12/10/07)
The Biden for President Campaign would like YOU to go to IOWA. This once-in-a-lifetime opportunity would allow you to see a caucus and presidential campaign first-hand in the earliest voting state. We need your help, so please join us as we strive to get Senator Biden elected the next PRESIDENT OF THE UNITED STATES OF AMERICA.
Dates: Anytime between December 14, 2007 - January 4th, 2008
Accommodations: Provided by the campaign. (Contact for more details)
Please join us for this INCREDIBLE opportunity. If you would like to find out more information, please e-mail our campaign: Becky McAndrews at Becky@joebiden.com or Josh Kagan at Joshua@joebiden.com with the subject line: IOWA. You may also call the campaign at (302) 574-2008!
Thank you and we hope to see you
Pretty much, before recording devices; all the stuff that got sung ... was also sold as sheet music, for a penny a piece. So? Lots of Americans paid the penny. And, sang the songs around their own pianos. Yup. Long before TV, that's how people got entertained. AND, that's how songwriters made money. On the penny. They didn't go into living rooms to charge "pennies" once the music got distributed. You could call that "river" FREEDOM. Hard to put up toll booths.
And one reason, now, the writer's strike makes no sense, is that there's "NO" pot from which to withdraw this money. Are you surprised? All the money that can ever flow into "the pot" goes to the producers. (The same guys that get the sex from the beautiful girls who come to hollywood to be "discovered." And, rarely find happiness.)
Of course, the writers WANT!
Too bad the whole world of "copyright" ... which started ... back in England ... Around 1709. With the first book every written for it: ROBINSON CRUSOE.
Sure, time limits hang on the copyright device. (Which Walt Disney, using his own clout, got to protect for a large chunk of time.) But Walt's ONE MAN. And, a bunch of writers can duplicate that kind of clout.
So? Writers will be out of work for awhile. Arguing about money they can't even find. Since, as I said, it's the producers. Then, the directors. And, then the top talent. That make off with the big bucks.
No. Hollywood wasn't always this way. At one time? The talent was poorly treated. Humphrey Bogart and Ronald Reagan got involved. And, put a stop to not "showing respect" to the faces the public came to see as the "owners."
Writers? Nothing today even bears an imprimature ... like it did in the old days. Where you knew who wrote ROBINSON CRUSOE. Just as you know who wrote Harry Potter. (And, she was smart! Because she never released control on her gold mine. When she had a lot less money. But she didn't let anyone else carry it to the bank.)
Why do people strike? To hide the fact that some of them were out of work, anyway?